20 minutes. Free. No pitch. I'll show you what AI can concretely deliver for your business — including financially. No buzzwords, no empty promises.
30+ years in European HoReCa — as an operator and as a B2B sales professional in the food-equipment and foodservice distribution channel. I know the kitchen from the inside. And the commercial side just as well.
Before we talk tools, we clarify how you think — about your business, your opportunities, your priorities. Those who think differently, act differently. And those who act differently need fewer subscriptions.
With experience across Germany, Austria, Switzerland and the Benelux countries, I understand the regional differences that are decisive in hospitality.
No call centre, no assistant. Roelof responds personally — typically within 24 hours.
The introductory call lasts 20 minutes and is completely free. It's about understanding where your business stands and which AI opportunities genuinely make sense — no sales pitch, just an honest assessment with clear next steps.
The AI consulting is designed for restaurants, hotels, catering companies and hospitality suppliers across DACH and Benelux — regardless of size, as long as you want to deploy technology in a targeted, profitable way.
The introductory call is free. Individual consulting projects are quoted based on scope and complexity. Use the contact form to request a no-obligation proposal.
Yes. Roelof Hulshof delivers keynotes in German, English and Dutch — for national and international events in the hospitality and HoReCa industry.
Enquiries are typically answered within 24 hours. Use the contact form above — Roelof responds personally.