»Koch. Denk. Neu.« · In preparation · Free
If you think AI is hype — don't read this. If you want to know what AI actually does at the pass, in the office and with your team brief — then yes. Thirty years of kitchen practice. 200 pages straight. No tool bingo, no consultant speak.
What it's about
Your craft stays your greatest asset. AI is the tool that gives you time to actually show that craft — instead of burning it in daily operations.
The book isn't about AI. It's about what happens when a person with thirty years of craft starts asking a machine that answers in seconds what he spent fifteen years learning. Sometimes the machine is faster. Sometimes it hasn't got a clue. Both are in the book.
It's about mise en place — not in the kitchen, but in your head. If you use AI without knowing where you're going, it carries you. If you have clarity in your head first, you use it like a sous chef who never sleeps. The difference runs through eleven chapters.
No tool lists. No affiliate links. No "Top 10 AI Tools 2026". Instead: what has changed, what stays, and what you can actually do — so that your business is in better shape in two years, not worse.
The journey through the book
Part I
Chapters 1 – 3
What has changed in recent years — at the pass, in costing, in the staffing market. And why most people only notice when it's too late.
Part II
Chapters 4 – 6
Who you are when you understand AI without submitting to it. Numbers, discipline, leadership — that stays your job. The machine takes the grunt work.
Part III
Chapters 7 – 9
The honest side. Why most people fail with AI before they start. Habit, ego, wrong tools, bad advisers. Here's what's really in the way.
Part IV
Chapters 10 – 12
Three businesses, three decisions, three futures. No best-case scenario. Real trade-offs — and what you take from them for your own business.
"Craft protects."
From Chapter 3 · The Craft
"Leadership isn't an order."
From Chapter 8 · The Brigade
"Technology calculates. You decide."
From Chapter 9 · The Numbers
Who this is for — and who it isn't
You're in the right place if —
You're in the wrong place if —
Who's writing
Thirty years in hospitality and hotels. Opened restaurants, turned around hotels, motivated teams. At the door, in the kitchen, in sales — all done myself. My craft doesn't come from a workshop. It comes from shifts nobody counts.
I didn't get into AI because I suddenly became a tech fan. But because I noticed: what most people in my industry burn energy on, AI can take off their hands. Three years of intensive work, plenty of dead ends along the way. The book is the distillation.
If you're in —
Enter your email. When the download is released, I'll send you the link. One email, one link. Nothing else.