gastromotivator.

Keynote · 30–90 min · German · English · Dutch

Cook. Think. Different.
Live.

Not inspiration. Clarity. If your event is looking for a keynote that doesn't sound like a TED talk and doesn't smell like a consultant's workshop: thirty years of hospitality and hotels, innovation as a tool — and a sober look at what the industry actually needs right now, and what it can do without.

Enquiry for your event
Where do you stand? Book

What I speak about

Three acts. No inspiration.

Act 1 — Reality

The uncomfortable truth.

What the industry is currently avoiding: staff shortages as a permanent state, margins under pressure, a public that consumes differently to 2019. And why 2027 is the year that stops working without a plan.

Act 2 — Tool

What AI actually does.

Using real examples from real kitchens, real hotels, real service. What works, what doesn't, and why most software pitches talk past operators.

Act 3 — Plan

The new game plan.

What your team can do differently tomorrow. No 10-year strategy. No buzzwords. Three concrete levers that everyone in the room can take away AND put into practice tomorrow. That's what keeps a business alive — now and in the years ahead.

For whom — and for whom not

Before you enquire.

Ideal for —

If your audience looks like this.

  • A.Associations and events from hospitality and hotels
  • B.Industry events with a real operator audience — owners, directors, head chefs
  • C.Internal strategy days for leadership and management teams
  • D.Conferences where straight talk counts more than choreography

Not for —

If this is involved.

  • A.Tech conferences looking for an AI expert — there are better people for that
  • B.Pure motivation events without substance — I don't do shows
  • C.Events that want a consultant selling a product — I don't sell one
  • D.Industries unrelated to hospitality wanting generic AI content — not my stage

Formats

Three lengths. Three languages.

30

min — Impulse

Compact talk. Act 1 + core of Act 2. For industry breakfasts, openings, slots in a conference block.

60

min — Keynote

All three acts. Classic stage length. For association events, annual conferences, strategy days.

90

min — Keynote + Q&A

All three acts plus 30 min moderated conversation. For smaller groups, leadership circles, workshops with discussion.

Languages: German · English · Dutch

From the blog

Topics that belong on stage.

AI

AI meets kitchen.

A topic for operators, not tool demos: what actually helps and what's just noise.

Industry

Staff shortage isn't bad luck.

Why the industry needs to talk about systems, not just vacancies.

Reality

Hospitality insolvencies in perspective.

Numbers, pressure and decisions: the context many events need.
Roelof Hulshof

Who's speaking

Roelof Hulshof.

Thirty years in hospitality and hotels. At the front desk, in the kitchen, in sales — and on stage, since I understood that my audience doesn't sit in conference rooms but in real businesses with real problems.

I speak the way I coach: direct, with examples from the day, no filler. No inspiration show. No slides with "Top 10 Trends". Instead: three acts, a clear message, a room that talks straight afterwards instead of just applauding.

Your event. This keynote.

If it fits — write to me.

I reply personally. Fee according to format and effort — I don't charge every organiser the same. Associations and smaller industry groups pay less than corporate events. That's fine.

What I need to know in advance

  • Who's coming? (Hotel management, head chefs, mixed audience)
  • What should the room take away? (One thing is enough)
  • Date, location, format preference (30 / 60 / 90 min, language)
  • Context — who speaks before me, who after
Send an enquiry
Where do you stand? Book